REAL WORK EXPERIENCE — FINTECH, SOCIAL
ticker : social investing
Helping Gen Z move from hesitation to confident participation in the stock market.
Instead of hot takes and anonymous advice, ticker shows real, verified investing activity from people you trust in one place.
Improving Core Experiences
To improve usability and engagement, I focused on redesigning key areas that shape how users discover information, stay informed, and engage with the platform.
Beyond asset discovery, the platform's growth required a flexible notification system capable of prioritizing social, competitive, and trading activity in real-time.
Feature 01
Home Experience Redesign
Prioritizing personalized insights and actionable stock data
Problem
The original home screen prioritized promotional and content-based cards, making it difficult for users to quickly access relevant financial data.
Key actions like tracking portfolio performance or monitoring stocks were not immediately visible, creating a disconnect between user intent and available information.
Solution
I redesigned the home experience to focus on personalized, data-driven insights. By introducing a portfolio snapshot and watchlist directly on the home screen, users can quickly assess performance and monitor key stocks without navigating away.
Content was deprioritized in favor of actionable information, improving both usability and efficiency.
Before
After
Before
After
Feature 02
Notifications Redesign
Enhancing Social Connectivity and Streamlined Activity Tracking
Problem
In its early stages, ticker focused on foundational brokerage connectivity, resulting in a notification center that only needed to handle basic follow requests. As the platform evolved, the original flat-list architecture became a bottleneck.
Without a scalable way to categorize diverse data types, notifications were lost in a sea of generic social alerts, creating a cluttered and confusing experience for the user.
Solution
I redesigned the notification center to be a flexible, future-proof hub that scales alongside the app’s expanding feature set. By introducing a filtering system, the UI now allows users to toggle between distinct "modes" of participation.
This transition from a static log to a context-rich feed ensures that as new social aspects are added, the interface remains organized. Users can now engage from their notifications, moving the center from a simple alert tool to a core driver of community-led investing.
Engagement peaks in ticker Duels, a competitive arena where users go head-to-head to validate their investing instincts without the financial risk.
Feature 03
ticker Duels
Competitive investing that drives engagement
Problem
While ticker enabled users to track stocks and activity, it lacked an interactive experience that encouraged consistent engagement.
Users had little incentive to return frequently, and there were limited opportunities to build confidence through hands-on participation or social comparison.
Solution
I designed the ticker Duels experience, a lightweight competitive system that allows users to go head-to-head by selecting a lineup of stocks and tracking their performance over a fixed period.
The experience encourages repeat engagement while helping users build confidence through simulated investing.
Learning Through Reflection
Users can revisit past competitions and see how their selected stocks would have performed over time, reinforcing learning beyond the initial results.
Reflection
Working on ticker as part of a collaborative team challenged me to think beyond visual design and expand my creativity in solving real product problems. It pushed me to explore new ideas and iterate quickly, while balancing user needs with evolving product goals.
As ticker continues to grow, this experience shaped how I design more engaging, user-centered products that encourage active participation, not just passive consumption.
Timeline
Jul 2023 - April 2026
Role
Lead UX/UI Designer
Industry
Fintech, Social
Platform
Cross-Platform
Tools
Figma, Adobe CC, Claude, Slack, Jira